Privacy Policy

Our website address is: https://mcdigitallab.com

Updated March 15th 2023
Version 1.0

This Privacy Policy (the “Privacy Policy”) is a document that outlines the Privacy Policy of “MC Digital Lab™”, a website mcdigitallab.com (the “Service”) managed by Martin Couture in New Mexico, United States of America. (“MC Digital Lab, or “We” “Our” or “Us”) refers to the website mcdigitallab.com and the person managing the website, Martin Couture mcdigitallab.com is owned and operated by MC Digital Lab LLC, a company registered in New Mexico, USA.

By accessing our website mcdigitallab.com you agree to be bound by all the terms of Privacy Policy and its constituents. We are aware that your personal data is important for you. We commit to use your data in a safe and secure manner with all necessary precautions. Below, you will find a summary of why we collect data, with whom we are likely to share the data and what we do to ensure that your data is secure. You will also find details on your rights regarding your data. This is the Privacy Policy of MC Digital Lab. If there are any updates to the policy, the updates will be added on this page. Capitalization or non-capitalization of words does not influence the meaning, and legality, of said words.

The personal data we ask you to provide is clearly indicated below. We also list why we collect data. We do not engage in spamming, mass emails, and reselling of your personal information.

Personal data protection guarantee
We have taken the appropriate organizational and technical measures to protect the data we collect and process. We also expect the same degree of data protection from our affiliates. The measures we have taken intend to provide a high level of security to protect your data and minimize risks. Keep in mind that no data is 100% secure, but using our website and services you understand the risks and accept the risks included by using our website and other services. When we share the data with Third Party companies, we ensure that the data will also be protected, and will not be provided or resold to an unauthorized third parties nor used for promotional purposes non-related to the services that you voluntarily subscribed to.

Data storage
The personal information we gather from you when we have a legitimate business interest to do so or to ensure tax, accounting and legal compliance is either deleted or anonymized when there is no business-related legitimate interest in the holding of your personal. If it is not possible to delete or anonymized your personal data, the data will be kept securely. An example of a legitimate business interest would be to provide you a service that you requested. Data that has been stored in a backup is an example of data that may be hard to delete or anonymize.

International data transfers

Your personal information may be transferred and processed in countries other than the country in which you are resident and/or a citizen. These countries may have data protection laws that differ from those of your country. In some instances, the laws of those countries may not be as protective as the laws in the country where you are a resident and/or a citizen. Some of the recipients of personal data that we collect are located outside the European Union, including the United States. The service providers we use are located in the United States, and in Spain. MC Digital Lab is located in New Mexico, United States of America. The United States does not currently have a uniform data protection law, but our providers of technology, the services we use, have privacy policies and security policies and procedures in place to ensure a level of data protection equal to that in place in the context of data protection. We strongly suggest that you consult the privacy laws of the countries we use services from.

Data Encryption
All our connections are https, meaning that they use encryption to communicate with web servers. All passwords are encrypted: we follow best practices by never sharing sensitive information in an unecrypted format, for example, when sharing access to a web server with you or our team members the data will always be encrypted (on top of that, we never share login and password via the same channel to add an extra layer of security.)

Data collected and entities with which the data is shared
The data we collect is always collected in a lawful manner with your prior approval and knowledge. Our website may have external outbound links to other websites. We do not control external websites. Our Privacy Policy only applies to our website mcdigitallab.com and we are not responsible of the content and Privacy Policy of other websites. By accessing our website you agree to all the terms of our Privacy Policy. We do not engage in selling your private data to 3rd parties and partners. We may share data with our partners or 3rd party services that we use only, and integrate with only when it is necessary to provide you with a service or product that you subscribed to, and to enhance your user experience on the website.

We never share your private information to 3rd parties for marketing purposes. We may ask you to provide us with personal data such as email address and name to provide you with the service you expect. If you purchase a paid service, further data, but not limited to, like address, country of residence, payment details will be required.

We may also ask you to enter your payment information in a secure payment processor so that you can pay for the Services. The payment processor may also offer to keep your information to facilitate your subsequent orders of products and services. Payment could also be processed in an inter-bank manner via ACH, SWIFT, and other forms of transfers.

We may share your personal data with the following categories of recipients:

-The Support Companies that provide us with the main services of data processing, such as ensuring the security of our website, and processing data for the purposes described on this webpage, or that were presented to you when we collected your data. If you contact us via the website’s chat, the information will be handled by videoask.com. We also gather information for analytics, communications, performance, insights and enhancement purposes via the following service providers that we integrate with: Google Analytics (United States), Google Tags Manager (United States,) Videoask (Spain), AWS for emails (United States), SavvyCal for booking calls (United States), Zoom for videoconference (United States) and Vercel hosting (United States.) In some occasions we may also use tools for retargeting and promotional purposes like Facebook (United States), Twitter (United States), Instagram (United States), Youtube (United States), and GoogleAds (United States). We may also process payments via Paypal (United States), Stripe (United States,) or directly via our bank (United States.) Please note that those companies have their own Privacy Policy, and we strongly suggest that you consult them to make sure you agree with their terms. Please also note that a lot of those services use cookies, which means that our website also makes uses of cookies to improve performance and enhance user experience on the website.
-3rd party companies, partners, service providers and trust companies that provide services such as analyzing data, marketing services, data processing and payment processing. Shared data is limited and they only have access to the data they need in order to deliver their services and nothing else. They have legal and contractual obligations to use data according to their own Privacy Policies and within the scope of the data privacy laws.
-If we believe that legal entities, bodies and agencies that request data transmission have a right to access the personal data, the data will be provided to them. Examples of this would be, but not limited to, in the case of a lawsuit, criminal investigation and data access inquiry.
-In case of legal obligation or to defend or establish our legitimate rights we reserve the right to access your personal information.
-Any person or entity that you have given your express agreement to access your personal data.

Log Files
MC Digital Lab follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services’ analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users’ movement on the website, and gathering demographic information. We use Vercel (United States) as our web hosting provider.

Cookies and Web Beacons
Like any other website, MC Digital Lab uses ‘cookies’. These cookies are used to store information including visitors’ preferences, and the pages on the website that the visitor accessed or visited. The information is used to optimize the users’ experience by customizing our web page content based on visitors’ browser type and/or other information.

DoubleClick DART Cookie
Google is one of a third-party vendors. It also uses cookies, known as DART cookies, to serve ads to our site visitors based upon their visit to mcdigitallab.com and other sites on the internet. However, visitors may choose to decline the use of DART cookies by visiting the Google ad and content network Privacy Policy at the following URL
– https://policies.google.com/technologies/ads.

Google https://policies.google.com/technologies/ads

How the personal data is used

We use data in a few different manners:
1. Email: for visitors and users to contact us. We use AWS for emails. The data (name, email address, email content) is used to contact you when required. For example, following an inquiry regarding a potential project or for updates to the project. Details about payment is another reason why we may contact you. We may contact you back via email, text, video, social media or phone. The manner we contact you back will depend on the nature of your message and your preferences, for example, if you say “Call me at phone number” in an email, we may contact you via phone.

2. Videoconference: for users and visitors to video chat with us. We use Zoom for this. The data is used to chat with you, a link to access Zoom is sent to your email address. After clicking on the link, you have access to the video conference. Zoom includes communications via video, voice and chat.

3. Analytics: to analyze traffic and see how visitors and users interact with, but not limited to, content, webpages, forms, etc. We use Google Analytics and Google Tag Manager for this. The data is used to have insights about how visitors and users interact with our content. There is no personal identifiable information coming from this data.

4. A/B testing tools: NextJS, which is the technology our website is built on. The data is processed via results shown in Google Analytics and Google Tag Manager. We see how certain versions of our website performs better in terms of clicks and engagement. There is no personal identifiable information coming from this data.

5. Payment processing and accounting: to give you the opportunity to purchase products and services. We use a secure payment platforms to process payments, we use Stripe, Paypal and bank transfers processed via our bank. Detailed information may be necessary if you were to have any inquiries, or to fulfill our legal, tax and accounting responsibilities. Examples of such details are, but not limited to, name, email, company name, invoice number, transaction number, etc. All the data is fully encrypted. Never share your financial information, credit card number, or bank login credentials via email, text, or chat. Always inquire with us what is the recommend way to share sensitive data with us in a secure manner. We take online security seriously.

6. Ads and retargeting: in order to advertise our services and products online, on 3rd party platforms. Examples of this, but not limited to, would be the Facebook pixel, the Instagram pixel, the Twitter pixel, Youtube and/or Google Ads. We may use different platforms at different times of the year, and we may not necessarily use all the aforementioned platforms. Sometimes we may not even use advertising at all.

7. Hiring: if you were to contact us via email for a position that we are hiring for, we may contact you back to answer your inquiry. We may contact you back via email, text, video, social media or phone. The manner we contact you back will depend on the nature of your message and your preferences, for example, if you say “Call me at phone number” in an email, we may contact you via phone.

8. Affiliate: if you were to contact us via email for our affiliates program, we may contact you back to answer your inquiry. For the affiliate program, we keep your name, email address, company name, and amount due for payment processing. We may contact you back via email, text, video, social media or phone. The manner we contact you back will depend on the nature of your message and your preferences, for example, if you say “Call me at phone number” in an email, we may contact you via phone.

9. Social media: if you were to contact us via social media, for example via LinkedIn, Facebook, Instagram, Youtube, or Twitter, we may contact you back to answer your inquiry. We may contact you back via email, text, video, social media or phone.

10. Login Credentials: in the course of our Service delivery, we may have to exchange sensitive login credentials with you, and vice versa. Never share your sensitive information like, but not limited to, web server details, login credentials, .pem keys, via email, text, or chat. Always inquire with us what is the recommend way to share sensitive data with us in a secure manner. We take online security seriously.

Legal basis for processing your personal data
The legal basis for collection and processing your personal data depends on the service you subscribed to, the webpages you visited and the actions you have taken on our website. The legal basis is related to the context in which the personal information has been taken. We collect your personal data in the below cases:

-You reached out to us via email, and we need your personal information to answer your question via email.
-You subscribed to a service and we need your personal information to deliver the service. An example of such a service is purchasing our Services. We need to be able to identify you, in order to communicate project status, payment status, and information related to the project.
-The personal data is necessary to defend or establish our legitimate interests in a scope that does not hinder you own rights.
-The personal data is necessary to fulfill our obligations. An example of such an obligation would be a tax requirements. We need to identify your location to fulfill our and your tax requirements.
-When you send us an inquiry by email, you give your explicit consent to receive an email from us. This email does not have an unsubscribed link as it is not sent automatically. If any other contact information such as, but not limited to, phone number, social media link, Zoom, website URL, Skype and chat are present, you allow MC Digital Lab to contact you via those channels. If you do not wish to receive personalized communications, simply do not send us inquiries, and do not access the mcdigitallab.com website
-The manner we contact you back will depend on the nature of your message and your preferences, for example, if you say “Call me at phone number” in an email, we may contact you via phone.
-We may have to rely on the legitimate interest for other usage and, if necessary, we will tell you when necessary what are these legitimate interests. You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers’ respective websites.

Personal data protection rights
You are free to refuse our request to use and process your personal information, with the understanding that we may be unable to provide you with some of your desired Services. If you do not accept the Privacy Policy of MC Digital Lab, simply to do not access the website mcdigitallab.com You benefit from the following rights regarding the protection of your personal data:
-You have the right to update, correct, access, see or ask for the deletion of your personal information, you can request such actions by contacting us at martin@mcdigitallab.com.
-If we are legally complied to keep the information, in the obligation to keep the data to exercise or defend any legal claim, exercise our right to freedom of information and expression, you may not obtain the deletion of your personal information.
-You have the right to refuse communications that we send you by clicking on the unsubscribe link at the bottom of all promotional emails that are sent to you, anytime. This excludes personalized emails sent via the contact form which are considered to be one-on-one communication as opposed to the automated newsletter system.
-You may withdraw your consent anytime after we have taken and processed your personal information and data. Take note that the withdrawal of your consent will not influence the legality of any treatment that has been delivered by MC Digital Lab before your withdrawal. This also includes the handling of your personal data made on the basis of legal grounds of treatment other than consent.
-You have the right to object to the way your personal information is being processed, request to limit the scope of the processing of your personal information or request its portability, you can request such actions by contacting us via email at martin@mcdigitallab.com
-You have the right to complain to a data protection authority. We will respond to any inquiries regarding the handling and procession of your personal data protection rights in accordance with applicable laws.

Privacy Policies and California CCPA of 3rd party platforms
Google Privacy Policy (owner of Google Ads, Youtube, Google Analytics, and Google Tag Manager)https://policies.google.com/privacy?hl=en-US

Instagram Privacy Policy
https://privacycenter.instagram.com/policy/

Facebook Privacy Policy
https://m.facebook.com/privacy/policy/version/20220104/

Twitter Privacy Policy
https://twitter.com/privacy

Videoask Privacy Policy
https://admin.typeform.com/to/eWpkapYC

SavvyCal Privacy Policy
https://savvycal.com/privacy/

Vercel Privacy Policy
https://vercel.com/legal/privacy-policy

Zoom Privacy Policy
https://explore.zoom.us/en/privacy/

AWS Privacy Policy
https://aws.amazon.com/privacy/

Paypal Privacy Policy
https://www.paypal.com/legalhub/privacy-full

Stripe Privacy Policy
https://stripe.com/privacy

Google CCPA Policy (owner of Google Ads, Youtube, Google Analytics, and Google Tag Manager)https://policies.google.com/privacy/ccpa-report?hl=en-US

Instagram CCPA Policy
https://privacycenter.instagram.com/policies/uso/?entry_point=ig_help_center_ccpa_redirect

Facebook CCPA Policy
https://www.facebook.com/privacy/policies/uso/

Twitter CCPA Policy
https://twitter.com/privacy

Videoask CCPA Policy
https://admin.typeform.com/to/eWpkapYC

SavvyCal CCPA Policy
https://savvycal.com/dpa/

Vercel CCPA Policy
https://vercel.com/legal/Vercel_Inc_-_California_Privacy_Addendum.pdf

Zoom CCPA Policy
https://explore.zoom.us/en/us-privacy-addendum/

AWS CCPA Policy
https://aws.amazon.com/compliance/california-consumer-privacy-act/

Paypal CCPA Policy
https://www.paypal.com/legalhub/privacy-full

Stripe CCPA Policy
https://stripe.com/legal/privacy-center

California Consumer Privacy Act (CCPA) Policy of MC Digital Lab
MC Digital Lab does not have gross revenue in excess of 25 million USD per year.
MC Digital Lab does not sell, buy or receives the personal information of 50,000 consumers.
MC Digital Lab does not does not derive 50% or more of its revenues from the sale of consumers personal data.
MC Digital Lab does not meet the requirements to abide by the California Consumer Privacy Act (CCPA) law.

Children’s information
We also believe that protecting children on the internet is a priority. We strongly recommend that parents and guardians of children monitor the activities of children online. MC Digital Lab does know knowingly capture, ask, process, request and collect personal information of children under the age of 16. If you believe that a child under the age of 13 accessed our website and provided personal information, please contact us at martin@mcdigitallab.com and we will promptly remove all related information from our records.

Privacy policy updates
Please note that this Privacy Policy may be amended or supplemented at any time without prior notice to comply with any legislative, jurisprudential, regulatory or technological developments. In such a case, the date of its update will be clearly visible at the top of the policy. We will take the necessary steps to inform you, in accordance with the importance of the changes we will make. You consent will be obtained if there were to be any significant updates to the Privacy policy as well as any update to the required conditions applicable by data protection laws. Consent and acceptance of our Privacy Policy by using our website mcdigitallab.com Accessing our website as well as your continued use of our website will be regarded as acceptance of our practices around privacy and personal information. If you have any questions about how we handle user data and personal information, feel free to contact us at martin@mcdigitallab.com You also accept the fact that no data is 100% in our digital age and that although we make every effort possible to ensure that your data remains protected, a data breach can happen and MC Digital Lab as well as its representatives, controller and Data Officer Martin Couture, are not responsible for the breach.

Consent
By accessing and using our website, you hereby consent to our GDPR Privacy Policy, Cookies Policy, Privacy Policy, and agree to its Terms and Conditions. If you do not wish to consent, please do not visit mcdigitallab.com

How to contact us?
If you have any questions or concerns regarding the use of your personal information, please contact us at martin@mcdigitallab.com Please take note that due to National holidays being different in our timezone, the delay in answering your request may take longer if you were to contact us during a National holiday. We commit to reply as soon as possible, without any guarantee in terms of response time. Furthermore, if you contact us please make sure to consult your SPAM/junk mailbox in case our answer gets automatically filtered and sent to the SPAM/junk mailbox. You can also see our other legal requirements, term & conditions and compliance by clicking the links below. The controller of your personal data is Martin Couture of MC Digital Lab a website operated by MC Digital Lab LLC. The Data Officer of MC Digital Lab is Martin Couture. You can contact us at the below email addresses and websites:
martin@mcdigitallab.com
mcdigitallab.com

You can also access our Privacy Policy, GDPR Policy, Cookies Policy, Anti-Discrimination Policy, as well as our Terms & Conditions below:
https://mcdigitallab.com/privacy-policy/
https://mcdigitallab.com/gdpr-policy/
https://mcdigitallab.com/cookies-policy/
https://mcdigitallab.com/terms-and-conditions/
https://mcdigitallab.com/anti-discrimination/

MC Digital Lab LLC
2105 Vista Oeste NW Ste Suite E #3025
Albuquerque, NM 87120 USA
US Phone +1 505 537 5258